Top-down Estimating: Everything That You Should Know

Struggling with the ballpark estimating? Learn about top-down estimating along with advantages, difference, and use case.

Jeel PatelJeel Patel
||Updated: April 4, 2023|8 min read
Top-down Estimating: Everything That You Should Know

Key Takeaways

  • 01Learn how to make top-down estimates and where this technique is applicable
  • 02Learn the difference between bottom-up estimating and top-down estimating
  • 03Understand when to use top-down vs. bottom-up estimation methods
  • 04Discover the advantages and limitations of top-down estimating

Estimation and prediction are a core part of any business, especially the contracting business. Even the smallest projects can go out of hand if you don't estimate them correctly. So, it's important to learn proper estimation techniques to accurately appraise projects and plan for them as well.

For example, let's say you're a painter, and someone approaches you with a project to paint a residential house. The first step would be to study the project details and define the scope. Once you know the total square feet you need to paint, it becomes easier to calculate the timeline, resources, and cost. It's a breeze.

Among the several estimating formats, top-down estimating is used by several contractors and business owners when trying to predict costs with little information. In this guide, we will show you how to use the top-down estimating approach and what makes it different from the bottom-up estimation type.

Table of Content

  1. What is a Top-down Estimate?
  2. Advantages of the Top-down Approach
  3. Bottom-up Versus Top-down: How Different are They?
  4. Use Cases for Top-down Estimating Approach
  5. Conclusion

What is a Top-down Estimate?

Top-down estimating is when experienced top-level project managers evaluate a project to define the project scope, the time required, and the amount of money it will cost. They estimate this overall cost based on their experience or the experience of other senior managers and the similarity of the project to previous ones.

Top-down estimation usually ends with a breakdown of the total cost into individual smaller units called work packages. Each work package is then evaluated by a team of less-experienced project managers who create a detailed cost analysis.

However, it may not be the most efficient method if you want an actual or fully-defined estimate. But, most owners and contractors prefer using this estimate because of its speed and how it helps define the quote.

You can use this method when you want to quote a ballpark amount or timeline on any project. This approach is also a great way to estimate costs for early-stage projects. However, it may not be the most efficient method if you want a reliable estimate. But, most owners and contractors prefer using this estimating technique for its speed of implementation.

Advantages of the Top-down Approach

Why should you use a top-down estimating approach for estimating your cost and timeline? Well, first, it's fast. If you want a speedy estimation process, then the top-down technique is your best bet. However, this isn't the only reason why you should use the top-down method. Here are some other benefits below:

  • Draft quotes for projects early on, even when limited data is available - particularly helpful for first-time projects
  • Requires fewer resources and time compared to other estimating methods
  • Use holistic data from previous projects to evaluate possible risks and mitigate challenges
  • Break down projects into interdependent components to find dependencies and prioritize important elements

Bottom-up Versus Top-down: How Different are They?

They both are poles apart from each other. In the bottom-up approach, you start from the bottom to make your estimation for a project. Every work heading is carefully outlined and further analyzed, so no detail is lost. This is a time-consuming technique, but it is also one of the most accurate.

Usually, the bottom-up method involves everyone on the team, and the total sum isn't known until every aspect of the project is calculated.

Top-down Estimation Example

Imagine you're the project manager in charge of the renovation of a two-story office building, and you're asked to estimate the timeline and total cost for the project. This estimate is urgent and needed ASAP. Instead of diving deep and crunching numbers—which can take forever—you can get your analysts to provide you with numbers from past projects with a similar brief.

Once you have the numbers, you can compare the two and estimate your current project's timeline. This will give you a ballpark estimate for the cost. For example, if the previous project cost the entire company $40k, you can use the elements of this estimate if the new project is also a two-story building with similar dimensions.

After this, you can start calculating the exact amount after submitting the ballpark quote to the client.

Quick Estimating Tip

When using historical data for top-down estimates, look for projects with similar scope, size, and complexity to ensure your ballpark figure is as accurate as possible.

Bottom-up Estimation Example

Imagine you're still the project manager in charge of the renovation of a two-story office building, asked to estimate the timeline and total cost for the project. Of course, you know you have to plan, strategize, and estimate all you'll need to complete the project.

With the bottom-up estimate technique, you consider the total cost and duration of subsections of a project and use that to determine the cost estimate and duration of the entire project. With the cost and timelines for each subsection, use a Gantt chart or other project management methods to calculate the total duration and cost that will go into the project budget and task.

So, using this data, you will give a ballpark estimate for the cost. For example, if the previous cost the entire company $44k, you will see how different this one is and estimate it around the same price.

As mentioned earlier, the bottom-up method takes time. However, it outlines all you need for a project accurately and reliably.

Top-down vs. Bottom-up Estimating Comparison

AspectTop-down EstimatingBottom-up Estimating
SpeedFast - minutes to hoursSlow - hours to days
AccuracyLess accurate, ballpark figuresHighly accurate, detailed breakdown
Data RequiredMinimal - historical project dataExtensive - detailed task breakdown
Best Used ForEarly-stage projects, quick quotesFinal estimates, complex projects
Team InvolvementSenior managers onlyEntire project team
CostLow resource investmentHigh resource investment

Use Cases for Top-down Estimating Approach

The top-down technique is versatile and can be used for most projects that require a quick turnaround time on the estimated cost. Some of these projects include:

A new construction project

As a project manager approaching a new construction project, you need to get an estimate of the required resources and the project's likely duration. A top-down estimating approach can help you identify past projects with a similar scope and use them to forecast the cost of the new project.

For instance, it'd be easier to estimate the cost of a new semi-detached construction project if you've previously built a semi-detached. Using past projects helps you draw a tentative plan for the new project. Eventually, it will also give you a roadmap for actual estimates, quotes, and bids.

Technology projects

A top-down estimate technique is also used in technology companies where company leaders determine the need for creating or improving their products or infrastructure.

A top-down estimating approach is preferred in estimating the project costs and developing a tentative plan. Most tech companies also use top-down estimating techniques to determine the cost and duration of releasing new prototypes and innovative solutions.

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Frequently Asked Questions

Use top-down estimating when you need a quick ballpark figure, have limited project details, or are in the early stages of project planning. Bottom-up estimating is better for detailed, final estimates when you have complete project information.

Top-down estimating provides ballpark figures that are less accurate than bottom-up estimates. The accuracy depends heavily on the similarity between your current project and historical data from past projects.

Yes, many project managers start with top-down estimating for initial quotes and project feasibility, then switch to bottom-up estimating for detailed planning and final cost calculations.

You need historical data from similar past projects, including total costs, timelines, and project scope. The more similar the past projects are to your current one, the more accurate your top-down estimate will be.

Conclusion

While top-down estimation is great for fast estimates and quick iteration of ballpark quotes, there are a few limitations to its use.

Pros

  • Fast turnaround time for estimates
  • Requires minimal data and resources
  • Useful for early-stage project planning
  • Helps with quick feasibility assessments

Cons

  • Less accurate than detailed estimating methods
  • Limited creativity - relies on past data
  • Project costs may exceed estimated values
  • May affect credibility if estimates are significantly off

You should be clear about when and how you use the top-down estimation technique. It is equally important to note that this estimation may not be accurate for all use cases. If you'd like to create estimates at lightning speed, InvoiceOwl helps automate and simplify the entire estimating process with pre-defined contractor templates that can be tailored to your business.

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Written by

Jeel Patel

Founder & CEO at InvoiceOwl

Jeel Patel is the founder of InvoiceOwl, a highly-rated estimating and invoicing software designed to streamline contractor businesses' invoicing and estimating workflows. He holds a degree in Business Administration and Management from the University of Toronto, where he developed strong analytical capabilities and business acumen.

More about Jeel

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