Create A Tree Service Business Plan Example To Level Up Your Profit Margins

A tree care business plan should have a detailed executive summary, where a user can get a glimpse of the entire business plan in no longer than a page. This will answer the following questions:

• How will you stand in the market, beating competitors?
• Who are the faces representing your company?
• What are you coming up with?
• And how will you manage the funding?

The executive summary should include projections about income and expenses, introductions to business partners and their experience, a brief about your company and how you differ from competitors, and details about your funding sources.

Before knowing the service you provide, your clients need to know you. This section will provide an understanding of all the technical details:

• What is the structure of your business - LLC, sole proprietorship, partnership, or a corporation
• The legal existence of your tree company and trade name
• The contact details - email address, phone number, or any land connections
• Social media profiles - Facebook, Instagram, LinkedIn, Twitter, etc.
• Your official web address
• Your Registered details - on which date you got registered, registration certificate, etc.

This section represents what you are for. What services will you offer? How will you emphasize the fact that you are solving your customer's problems? Your existing and potential customers should be very clear about what you are offering them. It can be either:

• tree trimming and removal
• stump grinding
• pruning
• tree planting
• risk assessments
• consulting services

Any ambiguities in this section will waste your and their time. To make your company description more effective, you can also add the services which address common customer problems like broken branches, fallen trees, yellowing leaves, etc.

Your vision and mission statements can either stand your tree service business plan ahead of your competitors or make it worse. Your vision should have specifications like clarity and transparency regarding where you are seeing yourself in the future. You should be very clear about what you want and where you want to stand in the coming years.

Vision: A roadmap putting all your resources together to achieve the specified goals and objectives.

Mission statement: Should define what you want to give to your customers, employees, and society through your project. How will they get benefited? What are the value proposition activities that will be done by you toward the targeted market?

A detailed and broad market analysis will help you document only those things which are market savvy and help you stand among the competitors in the market. While doing market analysis, you need to brief about:

• Who your customers are (residential or commercial properties or both)
• The list of your competitors
• The size of their business and capital they invested
• How they are currently surviving in the market
• Current market trends and whether they are favorable

All these things will help you define unique selling propositions different from your competitors in the market.

No matter how efficiently you try making a dish, if you won't serve it well to the customers, it will remain underrated. In order to earn well you need to market well. You can start inculcating tree service marketing ideas in your plan.

Introduce a referral program: Word-of-mouth marketing is a paid-free and organic method of making strong brand awareness and reputation in the market.

Make a strong online presence: Regularly update your online portals like your website, Facebook business page, Instagram page, WhatsApp, LinkedIn, and Google LSA. Online platforms are another effective medium to solve customer issues, get their queries resolved and adopt a customer-friendly business approach.

This section will include all the steps that you will take to reach your goals and objectives:

• Who will you hire for your business, along with their skills, qualifications, and responsibilities?
• What type of equipment will you need: chainsaws, brush chippers, climbing boots, mini skid steers, arborist apps, etc.?
• What software will you need to support your business operations?

For example: How will you maintain client data, build reports, generate estimates and invoices for your jobs, schedule payment, and get payment instantly with minimum overdue?

Banks, investors, or financial institutions will jump on this section directly to find out whether it is worth investing in your project or not. There are three essential areas to cover:

Calculate your start-up costs: Usually, the startup costs range between $10,000 to $50,000. However, the start-up costs vary depending on the size of the business, and the various business operations you undertake. For more salary information, you can go through the U.S. Bureau of Labor Statistics.

Figure out the income and expense: The expense forecasts hugely covers the startup costs. For the income forecast, mention how you will price the services, the methods to price the services (either hour-based or project-based), and how many requests you are going to book per month.

Analyze the break-even: Have a reasonable break-even point where your income matches your expense and get an idea of where exactly you can start earning profit.

This will be the closure part of your entire business plan example. You need to conclude the whole business plan in a way that your clients can get the whole idea by just reading these three areas:

• Your unique selling proposition
• Why your tree care business will work
• Your funding requirements