11 Best Marketing Strategies for Contractors: Expert's Recommendation

The worldwide digital ad spending crossed $455.3 billion in 2021. With businesses shifting towards digital marketing strategies, it's difficult for companies to survive with traditional business operational methods.

Being a contractor, you need to ensure that you have sufficient long-term clients to help you make your business sustainable. You also need to integrate modern-day marketing strategies and technologies that can help you bypass the rising competition in the industry. There are over 36,310 general contractors in the United States, and the number is gradually increasing. With the rising competition and multiple options available to the customers, you need to think out of the box to impact your industry significantly. Here are the best marketing strategies for contractors to assist in your business transformation journey.

Best 11 Best Marketing Strategies to Thrive Your Business

We have filtered the top marketing strategies that can help strengthen your presence in the contractor industry and ensure that you achieve your business goals.

1. Modern and intuitive website

There are over 1.5 billion websites on the internet. Your business website needs to be in the top group regarding quality and speed. A dedicated business website can represent your professionalism to your target audience, expand your reach, and increase your presence. You can hire the best website development professional to ensure your presence in the web search. You can use the website to convert the visitors into your leads which can further be converted into your clients. You can post quality and valuable blogs on your website that can help represent your credibility and authority in your industry.

Here's a great example of a professional website created by a contractor firm in New York. You can take inspiration from the design and professional color palettes used on the website.

2. Search Engine Optimization

SEO ensures you get quality organic traffic to your website or web pages through different search engines. Over 68% of the online experience starts with an online search engine. Organic search results are a key factor to help you attract organic results and ensure that you can rank your website higher. You can achieve your goals using different SEO strategies to attract organic traffic, increase domain authority, and help you grow organically.

SEO is broadly categorized into two categories:

3. Google Business listing

Google offers businesses to list their business on their listing page, which can help you increase your local presence and stand out from other local businesses. You can apply for the Google Business listings on Google My Business, where you need to provide specific business information to enable Google to help in the listing process. You can also choose local contractor listing websites that can help you increase your presence and generate more leads locally.

Google offers you to list your contact details and business locations and make a Google business profile to make it easier for search engine users to connect with your business when they require your service.

4. PPC ads

Paid advertising is a powerful asset that you can choose to market your contractor business and stand out from the rest of the construction companies or other niche businesses. The most common paid advertisement type is PPC ads or pay-per-click ads, where you need to pay the advertisement platform once a visitor clicks on your ad on the internet.

PPC is a great contractor advertising idea that enables you to reach users likely to convert into your leads. Users are 50% more likely to click on your ads compared to becoming organic users. While running a PPC ads campaign for your contractor business, you must consider some basic things.

With Google Ads, you need to pay a higher PPC rate because the quality of lead conversion is higher than on other advertising platforms. You need to select a keyword and bid for the ad's placement. Using Facebook marketing PPC ads can be inexpensive, but you need to put in a lot of effort with the ad copy, creative, CTA, and management.

5. Social media marketing

Over 4.62 billion people use social media platforms. That's over half of the earth's population. Most of your target audience is also scrolling through different scrolling social media feeds and interacting in their social environments.

You need to leverage the opportunity to connect with your audience and interact with them using quality and valuable content. Filter the leading platforms and create a solid presence on platforms like Facebook, Instagram, LinkedIn, and Twitter. Tailor your content marketing strategy based on the platform and engage with your audience using different social media campaigns. You can use YouTube as a quality video marketing platform and extract fruitful results from its great organic reach.

6. Email marketing

Email marketing can help you generate an ROI of $42 for every dollar you spend. A successful email marketing campaign can assist you in creating an audience you own and help you minimize the marketing budget. It's an old yet successful digital marketing strategy that can strengthen your digital marketing plan and help you convert your leads into long-term customers.

You can create an email list to help you build a strong audience that engages with your business brand over emails. It can assist you in instantly promoting your new services, launching new products, offering discounts, and gaining regular optimization feedback. You can use an email service provider like CovertKit, MailerLite, and Active Campaign to send quick emails to your email list based on the segmentation.

7. Content marketing

Content is not the king; it's the entire kingdom for your online contractor marketing plan. You need to use the content on your website, social media, video marketing, email marketing, ad campaigns, and other online presence.

You need to hire a team of talented writers, copywriters, and strategists who can help implement a successful content marketing strategy. Over 61% of marketers create at least one content piece each day. You must solidify your content marketing strategy and optimize your operations to ensure your business's success. Create a content plan based on your business goals, attract valuable traffic to your web and social presence, and achieve great profits as a contractor.

8. Sales Funnel

Creating a sales funnel to attract the prospect and channel them towards making a buying decision can help you automate your conversion process and save hundreds of dollars in ineffective marketing material. You can set up a successful sales funnel using paid advertisements, email marketing, and copywriting to help you convert a prospect into a lead and a long-term client.

You need to engage with the prospect at different stages of the buyer's journey and ensure that you combine different marketing strategies with finesse.

9. Online reviews

54.7% of buyers read at least four reviews before buying a product or service. You must ensure that the online reviews published by your clients don't impact your online presence.

You must deliver a quality customer experience to your clients and ask for their feedback on Google reviews, social media, or testimonials. It can help you cater to new customers after they view other clients' reviews. You should also focus on giving personalized replies to all your reviews and comments that can represent how serious you are as a brand towards your customers.

10. Data analytics

Data is the new oil. You need to leverage the data extracted from your website, social media, email marketing, and other online channels for analysis. You can analyze the customer data that can help you drive vital points about your customer's behavior and their reaction to your online brand presence. You can optimize your future marketing strategies and plans based on the data analytics results and focus on achieving your goals faster.

11. Use marketing tools for better management

With the advancements in technology and customer behavior; you need to ditch the manual processing of contractor business and integrate the latest tools and software for better business management. Use different marketing tools for content scheduling, email marketing, keyword research, financial management, and handling other business operations. Remove the inefficiencies, human errors, and bottleneck situations that can hinder your business's success.

Challenges Faced by Contractors

After the pandemic, the contracting business is slowly getting up on its knees, but still, multiple challenges surround the industry and different contractors.

How Could Marketing Strategies Overcome Challenges?

Result-oriented marketing strategies can help contractors address their biggest challenges and build a sustainable business. Here's how:

With omnichannel marketing, the approach can showcase your expertise to your target audience and list your wide range of contracting business services. You can prove to your audience why your services are priced at a particular price and what special benefits they can avail of by choosing your contracting services.

Once you can build a solid connection with your clients and leads, you can increase the customer retention that can help you scale your business revenue and profits. You can stand out from the rising competition in the industry and create a solid impact with foolproof marketing strategies that can help boost your contractor business.

InvoiceOwl Handles Estimation and Invoices For Contractors

InvoiceOwl is the leading estimation and invoice software for contractors that can help streamline your financial management processing and ensure that you can manage your cash flow with finesse. You have the opportunity to get central control of the operations and channel your business growth. You can create professional estimations, invoices, credit memos, and purchase orders with a few clicks.

It can help your account payable team to automate the verification of the purchase order. The software's smooth and intuitive UI/UX enables easy adoption and assists your workforce in making the most of the powerful financial management tool. InvoiceOwl offers quality pre-built templates that you can use to create your desired financial documents for managing your business operations. You can include vital details in your financial documents using the complete customization option to help you deliver quality contractor services and avoid future misunderstandings with your clients.

The combination of excellent features and reasonable prices enables the software to stand out from the rest in the industry and help you achieve the desired business growth.