How to Make More Money in the Lawn Care Business: 6 Expert Tips

Discover 6 proven strategies for how to make more money in the lawn care business. Learn from successful lawn care business owners and experts.

Jeel PatelJeel Patel
||10 min read
How to Make More Money in the Lawn Care Business: 6 Expert Tips

Key Takeaways

  • 01The lawn care industry is worth $105.1 billion, offering significant growth opportunities
  • 02Correct pricing based on competition, overhead costs, and value offered is crucial for profitability
  • 03Retaining existing customers costs 5x less than acquiring new ones
  • 04Specializing in specific services or offering additional value-added services increases revenue
  • 05Proper equipment and scheduling can dramatically increase productivity and income
  • 06Strategic marketing through online platforms, word-of-mouth, and promotions attracts new customers

According to the IBIS World Landscaping Services Industry Report, the market size for the landscape services industry in 2021 is projected to be $105.1 billion. Whether you're just starting out in the lawn care business or you've been in the business for a while, there's always room to make more money. In this article, we will look at the different strategies on how to make more money in the lawn care business when it comes to running a successful business. From marketing tactics to tips on improving customer service and creating a pricing structure that works, we'll explore it all so you can get the most out of your business.

$105.1B
Market Size
U.S. landscaping services industry
5x
Cost Difference
New vs. existing customer acquisition

Table of Content

  1. 6 Simple Yet Effective Ways to Make More Money in Lawn Care

  2. Pricing your services correctly

  3. Advertising your lawn care business

  4. Offering discounts and promotions to attract new customers

  5. Retaining existing customers

  6. Reviewing your business model

  7. Increasing productivity

  8. FAQs

  9. Conclusion

6 Simple Yet Effective Ways to Make More Money in Lawn Care

Here are some lawn care business tips and tricks that will help you make sufficient money for your competitive survival in the landscape industry.

1. Pricing your services correctly

If you're not sure how to price your lawn care services, here are a few tips to help you get started.

5 Steps to Price Your Lawn Care Services

  • Look at what your competitors are charging to establish a baseline
  • Factor in overhead costs including gas, equipment, and other expenses
  • Consider the value you offer - quality service can command premium prices
  • Set different prices for different services based on time and results
  • Offer discounts for loyalty or referrals to reward customers and attract new business

Pricing Strategy

Many lawn care businesses offer several different services, such as mowing, trimming, and edging. You can charge different prices for each service based on the time it takes to complete the job and the results you achieve. Make sure to also calculate overhead costs properly.

2. Advertising your lawn care business

Advertising your business is one of the most important aspects of running a successful landscaping business. Without proper advertising, your business will not be able to generate the necessary leads and customers to sustain itself. There are a great number of channels through which you can publicize your lawn care company; nevertheless, print advertising, word-of-mouth marketing, and online marketing are three of the most efficient channels.

Online Marketing

Use platforms like Google AdWords, Facebook Ads, and LinkedIn Ads to reach a large audience with your advertising message. These platforms allow you to target potential customers in your local area.

Word-of-Mouth Marketing

If you provide excellent landscaping services to your customers, they will be more likely to recommend you to their friends and family members. This is one of the most powerful and cost-effective marketing methods.

Print Advertising

Place ads in local newspapers and magazines, or distribute flyers and brochures in neighborhoods where you offer your services. This traditional method still works well for local businesses.

Track Your Results

No matter which advertising methods you choose to use, it's important that you track your results so that you can determine which methods are providing the best return on investment for your lawn mowing business. By continually testing and tweaking your advertising campaigns, you can ensure that you are getting the most out of your marketing efforts and that your lawn mowing business is growing at a healthy rate.

3. Offering discounts and promotions to attract new customers

It's no secret that offering discounts, and promotions are a great way to attract new customers. But how do you know what offers will be most effective in bringing in new business for your lawn care company?

Finding What Works

One way to find out is to ask your current customers how they found out about your company. If you're getting a lot of referrals, then offer a referral discount to encourage more word-of-mouth marketing. You can also try running a special promotion or offer through an online deal site like Groupon or LivingSocial. This can help you reach a whole new audience and get more people in the door.

Don't forget about traditional marketing methods like print ads, flyers, and postcards. Offering a discount for first-time customers can be a great incentive to get them to give your lawn care service a try.

Whatever you decide to offer, make sure it's something that will appeal to your target market and that you can afford to give away. By providing these offers, you will be able to attract new customers who are looking for a good deal on lawn care services.

4. Retaining existing customers

If you want to make more money in the lawn business, your primary objective should be bringing repeat customers who have used your services in the past. Since it costs five times as much to bring in a new customer as it does to keep an existing one, this is a significant financial disparity.

Offer Exceptional Customer Service

This includes being responsive to customer inquiries and complaints, showing up on time for appointments, and going the extra mile to exceed expectations.

Keep Your Prices Competitive

Regularly check what most lawn care companies in your area are charging for similar services like mowing lawns, and adjust your prices accordingly.

Provide Value-Added Services

Offer loyalty discounts, seasonal promotions, or bundled services that provide additional value for your customers.

Stay Up-to-Date with Latest Trends

Keep your business fresh by offering new services or products that meet the changing needs of your customers.

Build Relationships with Your Customers

Get to know them on a personal level and let them know that you appreciate their business.

Customer Retention ROI

Remember, increasing revenue from existing customers is much more cost-effective than constantly seeking new ones. Focus on building long-term relationships.

5. Reviewing your business model

The lawn care industry is a multi-billion dollar industry. And it's one of the most competitive industries out there. If you have your own lawn care business and you're not making enough money in lawn care, it's time to take a look at your landscaping company business model.

There are a number of ways to make more money in lawn care:

  • Specialize in a particular type of lawn care service. This could be anything from tree trimming to irrigation installation or mowing lawns. By specializing in one area, you can become an expert in that area and charge a premium for your services.
  • Offer additional services that your competitors don't offer. This could be anything from fertilizer applications to gutter cleaning. By offering these additional services, you'll be able to attract more customers and charge a higher price for your services.

Business Model Optimization

If you're not making enough money in lawn care, it's time to take a look at your business model. By specializing in one area or offering additional services, you can attract more customers and charge a higher price for your services.

6. Increasing productivity

There are a few key things you can do to increase your productivity and make more money in lawn care.

Invest in the Right Equipment

Make sure you have the right equipment, like a push mower. Having a lawn mower that is easy to maneuver and doesn't require a lot of effort to push will save you time and energy. Additionally, choose a lawn mower that is durable and will last a long time.

Create a Schedule and Stick to It

When you have a set schedule, you will be able to work more efficiently and get more done in less time. Make sure to factor in time for breaks so that you don't get burned out.

Be Willing to Work Overtime When Necessary

If you are able to put in some extra hours when business is slow, you can make up for lost time and still earn a good income.

By following these simple tips, you can make more money in your lawn care business and be successful in no time.

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Frequently Asked Questions

One of the most common mistakes people make when trying to make more money in lawn care is not doing their research. There are a lot of different ways to make money in lawn care, and it's important to find the one that's right for you. Another mistake people make is not charging enough for their services. It's important to remember that you are providing a valuable service and should be compensated accordingly.

There are a number of ways that you can market your lawn care business to help you make more money. One way is to offer discounts to new customers or referrals. You can also promote your business through local advertising or online directories.

When running a lawn care business, there are a few important things to remember in order to make more money. First, always provide high-quality services. This means showing up on time, being professional, and doing a great job. Secondly, be sure to market your business well. Create a strong online presence and make sure potential customers know about your services. Finally, keep your prices competitive. By offering fair prices, you'll attract more customers and ultimately make more money.

Conclusion

The lawn care industry is a great way to make money if you are willing to put in the time and effort. By following the tips outlined above, you can start your own business, increase your client base, and maximize profits. At InvoiceOwl, we understand that lawn care businesses are always looking for ways to improve their bottom line. That's why InvoiceOwl is here to make your estimates and invoices work easier than ever. In just a few taps, you can create & send estimates, invoices, purchase orders, credit notes, and more. Our software helps lawn care businesses save time and money on their invoicing and get paid faster. Our online platform makes it easy to create and send professional invoices, track payments, and stay organized.

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Written by

Jeel Patel

Founder & CEO at InvoiceOwl

Jeel Patel is the founder of InvoiceOwl, a highly-rated estimating and invoicing software designed to streamline contractor businesses' invoicing and estimating workflows. He holds a degree in Business Administration and Management from the University of Toronto, where he developed strong analytical capabilities and business acumen.

More about Jeel

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