How to Sell Cleaning Services: A Guide to Boost Your Sales

You may not need a lot of money to start a cleaning business. But you will need to make money consistently to keep it going. And there is only one way to bring in actual income to your business - consistent and growing sales.

This can be hard for some businesses. But not for you as we will show you how to sell cleaning services with 6 smart strategies.

Implementing those, will not only grow your business but also establish it as a trusted and professional provider in the industry. So let's get started.

Table of Content

1. Identify and Understand Your Target Market
2. Create a Professional Proposal
3. Build a Strong Online Presence
4. Leverage Referrals and Recommendations
5. Handle Sales Objections
6. Manage Your Sales Pipeline
7. FAQs
8. Conclusion

Identify and Understand Your Target Market

Your target market refers to the group of people or businesses that are most likely to benefit from your cleaning services.

By identifying it, you can customize your marketing efforts and services to meet its specific needs. And that means an increase in sales.

Here is how you can do it:

Many cleaning businesses do not understand who they are trying to sell to. However, you are not one of them. Follow the points above, and you have given yourself a great advantage over your competitors.

Create a Professional Proposal

One of the tools for increasing conversion is to make such a proposal to your clients that it is hard for them to refuse. How?

Start by clearly outlining your services and the USP (unique selling proposition) that set your business apart. It can be the experience you have in the industry or any unique expertise.

Recommended:

• How to Price Commercial Cleaning Jobs
• How Much to Charge for House Cleaning Services

For the final touches, make sure your proposal looks visually appealing and professional. Use high-quality images, branding elements, and formatting that make it easy to read and understand.

Are you done with creating your proposal? If yes, then this brings us to …

Build a Strong Online Presence

Every business benefits immensely from a strong online presence. Yes, even cleaning companies like yours. It can help you:

• Reach potential customers
• Build credibility
• Establish your brand

Here are some tips for building an online presence:

Optimize your website

Make sure your website is optimized for search engines and user experience. This means using relevant keywords, having a clear layout, and ensuring that your website loads quickly.

Recommended: To get an idea, here are 23 great cleaning business websites

Create valuable content

Creating valuable content can help showcase your expertise to potential clients. Consider creating blog posts, videos, or infographics that address common cleaning problems or share helpful tips and tricks.

This can help position you as an authority in your industry and attract potential customers.

Don't know how to start? Then read this guide from HubSpot to create a content strategy.

Utilize social media

So if you decide to go with it, make sure to regularly post updates, share valuable content, and engage with your followers.

Pro tip: For faster results, try using social media advertising to reach your potential customers.

It takes time to build an online presence. But the effort is worth the results you get. Look for insights and feedback to get better at it.

Leverage Referrals and Recommendations

Think about the last time someone recommended a business to you. Haven't you felt more confident purchasing from that business? Thus, the power of referrals is more than you think.

When people have a positive experience with your cleaning service, they are likely to recommend you to others in their network. These referrals bring you the best leads possible. So, here are some tips to do this right:

Provide exceptional cleaning service

This is a no-brainer. If the quality of your services is mediocre, the referral of your client will turn into a warning to other prospects.

Thus, make sure to go above and beyond to meet the needs and exceed the expectations of your clients.

Ask for referrals

Don't be afraid to ask your current customers to refer you to someone. Let them know that you value them and would appreciate any referrals they can provide.

If feasible, you can consider offering incentives such as discounts or free services for each referral they send your way.

Create a referral program

By doing this, cleaning business owners like you can tap into the power of word-of-mouth marketing to attract new clients.

Handle Sales Objections

When selling cleaning services, you are inevitably going to encounter objections. And handling these objections well will result in more sales. So, here are some tips for it:

Potential concerns can range from the cost to doubts about the quality. Brainstorm them beforehand to prepare well to knock them off. The key here is to always be honest, transparent, and customer-focused in your approach.

Manage Your Sales Pipeline

What is a sales pipeline? Here the what PipeDrive has to say about it:

"A sales pipeline is an organized, visual way of tracking potential buyers as they progress through different stages in the purchasing process and buyer's journey."

To effectively manage it and close more deals, follow these tips:

Track your sales metrics

There is a famous saying from Peter Drucker, "what gets measured gets managed." So, to improve your sales performance, it is important to track your sales metrics.

Watch out for your lead conversion rate, average sales cycle length, and revenue per customer. And then, use this data to identify areas for improvement and refine your sales strategy.

Prioritize follow-up

Most probably, you won't make a sale in the first meeting with your target customer. You will have to follow up when he is ready to decide.

So make sure to prioritize follow-up activities and respond to leads promptly and professionally.

Use tech tools

Remember always to prioritize customer relationships and provide exceptional service throughout the sales process.

Conclusion

You need to hear a maxim in sales - "Don't get caught selling." It is the one who serves the best often wins. And by implementing the strategies mentioned above, you are well on your way to success.

Identify and understand your target market because it will lay a strong foundation for the rest. See you on the other side.