How to Advertise Handyman Services? 9 Simple Ways to Follow

More than ever, property owners are making improvements to their buildings and estates. In fact, the number of leads for remodeling contractors has increased by 58% annually. Regardless of whether you're a small business owner of a handyman service company or planning to start a new handyman business, you can take this opportunity and work on it to your advantage.

But how do you promote your services and get new clients? To target customers in your area, you'll need to develop a comprehensive plan with effective handyman marketing strategies. If you operate a handyman service business and want to improve your marketing efforts to expand your pool of prospective customers, this blog post can help.

Here are a few offline as well as digital marketing ideas on how to advertise handyman services to expand your business in 2023.

9 Simple Yet Effective Ways to Advertise Handyman Services

1. Collaborate with other small businesses locally

Local businesses have undoubtedly taken the heaviest financial hit from the pandemic. According to a CBIZ survey, 84% of small businesses claim COVID has had a negative impact on them in some way over the past year.

However, quarantine offers a new chance for local companies to collaborate and support one another. Your handyman business can flourish together with other local businesses if you work collaboratively. Use one of these handyman advertising ideas to collaborate with another local business in the spirit of community:

Contact your local news

Community newspapers have a large audience, with 51.8% of readers citing them as their primary source of local news. Therefore, to draw attention to your company, you'll need to take a unique approach.

Participate in a giveaway or a charity auction

Giving back to your community builds good relationships with people and exposes your business to new customers. Offer your handyman services as a reward in any upcoming giveaway or local charity auctions. By supporting your community, you might attract new clients.

Offer your handyman services in a bundle with other relevant home services

There are multiple businesses that complement your handyman services. Consider putting together a package deal with another local home service business.

2. Leverage the power of social media

Documenting your work and posting it on social media platforms is an effective advertising tool for a local business. The most significant advantages of using social media platforms to promote your handyman business are its affordability and reach.

You can build a social media following that will bring in potential customers by posting a few engaging photos and using a few relevant hashtags. It's time to get your handyman business on social media if it isn't already. This is a good marketing strategy for a small business because it can be started with little prior knowledge.

For building a solid and appealing professional presence online, consider the following factors:

3. Run a Facebook page

Facebook has several useful features that promote your handyman business. The exposure of your handyman services' Facebook business page is similar to having a website, and unlike setting up a website, it is free of charge.

There are two specific things on Facebook that drive leads: the recommendations feature and Facebook Messenger.

When someone is looking for a handyman service, they can make a post asking people to tag businesses in their responses. This is a common method for requesting local recommendations. The Messenger feature is popular because it is simple and effective. Leads can text you through Facebook using the Messenger feature. These are typically job inquiries and hot leads ready to hire services.

Aside from these features, use Facebook to personalize your services. Post useful home care advice, service updates, and tool and appliance recommendations.

4. Earn and display your certificates and licenses

Regardless of the career field, official degrees instill trust and confidence in customers. Certifications also promote the effectiveness and expertise of your handyman services.

Begin by researching the handyman license requirements in your home state and the licensing rules in your municipality. If the government requires a license, it is usually issued by the state's construction or labor department.

5. Use online listings to expand your customer base

At-home customers can be directed to your handyman business via online listing platforms. Online listing services enable contracting agreements by acting as an intermediary between clients and employees. Users looking for your handyman services will be able to reach you if you just mention your services, prices, location, and availability.

The review sections of online listing apps are another advantage. The more clients you attract, the more opportunities you'll have to establish a solid reputation and turn up in more searches. Request your customers to leave reviews on your online listing profiles and watch your service request rate increase.

6. Invest in Google Local Services Ads

Google Local Services Ads is an alternative marketing strategy certified handyman professionals can use to promote their services instead of pay-per-click (PPC) ads. Google Local Services Ads are much different from PPC ads. Unlike PPC ads, it doesn't make you pay based on the traffic you receive. You must only pay for the leads you acquire.

You can use reviews from customers in Google Local Services Ads as your primary content. This strategy will help you rank better and will also help you convert leads on the platform itself. Your potential clients don't have to visit your business website; they can instead call or text you through this platform.

Because the lead flow is generally of high quality, this platform is beneficial for handyman services and will also help you gain a competitive edge in the industry.

7. Ask for reviews and ratings

Nowadays, people read online reviews first before hiring a handyman. More often, people will find you on Google, Top Rated Local®, Yelp, or HomeAdvisor and read your review profile before visiting your business website.

Therefore, having a positive review profile on most of the popular review sites is absolutely essential. Start gathering and publishing as many positive testimonials from existing customers as you can to grow your business.

Below are some more strategies to get five-star ratings:

8. Design a professional website

Many local handymen assume that having a website won't make a difference in their business. However, they are wrong. A website is just like a business card; only it is online and more elaborate. It is a reference point for individuals who have heard of your business and a starting point for individuals looking for a new handyman.

You don't have to cut corners on website design because you're a small neighborhood handyman. With editing tools, you can create your website even if you have no prior experience, and professional designs on DIY templates are inexpensive. The design shouldn't be unprofessional or outdated. Professionalism fosters confidence.

9. Work with property management companies and rental owners

Property management companies and rental owners are two of the most lucrative clientele for handyman services. Anywhere homes are being rented out or sold, such as a senior living facility, a handyman can find consistent work.

Meet landlords, local real estate brokers, and property management companies by networking. Ask the people you already work with for recommendations. Create organic and paid search campaigns that target specific keyword phrases, such as "handyman services for property management" or "rental handyman services."