How to Create a Company Cancellation Policy [Template + Example]

Explore the best cancellation policy templates and examples to help you create robust policies to minimize your service cancellation policies.

Jeel PatelJeel Patel
||9 min read
How to Create a Company Cancellation Policy [Template + Example]

Key Takeaways

  • 01A well-written cancellation policy can help businesses avoid losing up to $26,000 per year on missed appointments
  • 02Every cancellation policy should include a cancellation window, late fees, procedures, and client acknowledgment
  • 03Inform clients about your cancellation policy before booking appointments via quotes, estimates, or contracts
  • 04Use automated scheduling and reminder systems to reduce no-shows and last-minute cancellations
  • 05Waive cancellation fees when clients follow proper procedures or when you haven't implemented recent policy changes

With a well-written customizable cancellation policy, you can avoid losing up to $26000 per year on missed appointments.

When clients cancel a scheduled service appointment right before your team sets out to perform the required task, you'll most likely lose the opportunity to attend to another customer who's ready to pay for your services.

If you're in the services business, you'll need to create a professional cancellation policy that informs clients about your cancellation processes and requirements. While you might not know how to go about this as a business owner, here are some samples you can customize for your contractor business.

Table of Content

  1. What Is a Cancellation Policy?
  2. 4 Essentials for Company Cancellation Policies
  3. Cancellation Policy Examples
  4. When to Inform the Client of Your Cancellation Policy?
  5. When to Charge a Cancellation Fee?
  6. How to Prevent Cancellations?
  7. FAQs
  8. InvoiceOwl Can Help Your Financial Management

What Is a Cancellation Policy?

A cancellation policy is an official statement usually included in the terms of service that details why, how, and when a client can cancel an appointment or service subscription with or without penalty.

What is a cancellation policy infographic
A cancellation policy outlines client rights and business protections for appointment changes

4 Essentials for Company Cancelation Policies

Every effective cancellation policy should include these four critical components to protect your business and set clear expectations with clients.

1. Define a cancellation widow

Cancellation policy time limit visual
Most businesses use a 24-48 hour cancellation window

Ensure you include a timeframe when clients can cancel an appointment or service without a penalty. Feel free to determine what works best for you but for most businesses, a 24 to 48-hour bracket after confirming an appointment or service should suffice.

2. Late cancelation fee

Determine how much you feel is fair to charge when clients cancel appointments at the last minute due to an unavoidable emergency.

Depending on your business type, a flat rate may be ideal but you could also consider charging a percentage of the job. The most important thing is to ensure that it is clearly spelt out in your cancellation policy so your clients can refer back to it when necessary.

Setting Fair Fees

Consider your industry standards when setting cancellation fees. Service businesses often charge 25-50% of the service cost, while appointments typically use flat fees ranging from $25-$100 depending on the service value.

3. Service cancellation procedure

Ensure you have a standard set of procedures to help the client reschedule or cancel an appointment. Also, include your preferred contact method so clients can easily notify you of their rescheduling or cancellation.

4. Client signature column

Ensure you include your cancellation policy on quotes, estimates, and contracts so that clients can acknowledge or review it before signing an agreement.

Cancellation policy client signature section
Client acknowledgment protects your business from disputes

This enables you to charge cancellation fees once they choose to break the agreed appointment terms and conditions.

Here are a few cancellation policy examples you customise for your business.

Cancellation Policy Examples

1. Short and clean cancellation policy

You can cancel the appointment within [48 hours] or less to avoid a .

Ensure you notify our team via as soon as possible to avoid the cancellation penalty.

2. A detailed cancellation policy example

Please note that cancellations made before [24 hours] would be processed without a penalty. But cancellations made less than 24 hours are subject to a charge of which includes instances where the client is unavailable or our service provider cannot handle a rescheduling request.

3. A professional and detailed cancellation policy template

Please note that once we've confirmed your appointment, we reserve time in our schedule to attend to you. But if you wish to cancel our appointment after [ X hours ], you'll be charged a cancellation fee of [$__ ].

To avoid our cancellation charge, we recommend you provide cancellation notice at least before your appointment.

You can reschedule or cancel an appointment by emailing us at or via telephone on .

Real-World Policy Example

HVAC Company Cancellation Policy:

"We understand that emergencies happen. You may cancel or reschedule your service appointment up to 24 hours in advance without penalty. Cancellations made less than 24 hours before your scheduled appointment will incur a $75 cancellation fee. To cancel or reschedule, please call us at (555) 123-4567 or email service@hvaccompany.com."

When to Inform the Client of Your Cancellation Policy?

You should ensure that clients are aware of your cancellation policy before they book an appointment or request your services. Here are a few ways you can present your cancellation policy.

  • Inform new clients via quotes, estimates, or contracts.
  • Update your existing clients with the cancellation policy when booking a new appointment.

You should also send an email or text highlighting a change or update in the previous cancellation policy to ongoing clients.

Timing Matters

Present your cancellation policy at the booking stage, not after the client has committed. This transparency builds trust and reduces disputes when cancellations occur. Always include it in confirmation emails and service agreements.

When to Charge a Cancellation Fee?

Here are a few scenarios where a cancellation penalty is applicable:

When to charge a cancellation penalty scenarios
Know when cancellation fees are appropriate for your business
  • When the client doesn't turn up for their appointment or schedule.
  • When you are unable to reach the client via the provided contact channels.
  • When a client cancels the appointment beyond the cancellation window.

It's also important to note that not all cancellations should be charged a fee. You should offer a cancellation fee waiver when:

  • You have not implemented recent changes in the cancellation policy.
  • Clients follow the terms listed in your cancellation policy.
  • Clients book an appointment or service before your cancellation policy is enacted.

Ensure you give your clients a full refund when you charge a cancellation fee in these scenarios.

Watch Out

Charging unfair or unexpected cancellation fees can damage your reputation and lead to negative reviews. Always be transparent about your policy upfront and consider offering grace periods for first-time clients or genuine emergencies.

How to Prevent Cancellations?

One of the best ways to help prevent appointment or service cancellations is to use a service that automates scheduling and appointment reminders. Most scheduling apps also support automated appointment reminder emails to help clients keep to their appointment. Some appointment scheduling apps also offer a cancellation fee email template you can easily customize while you set it up for your business.

To minimise cancellations, ensure you have the best software to manage your service estimates, credit memo journal entries, invoices, and purchase orders.

If you're currently searching for an app that can manage business finance effectively, you should consider InvoiceOwl.

5 Proven Ways to Reduce Cancellations

  • Send automated appointment reminders 48 hours and 24 hours before scheduled services
  • Make rescheduling easy with online booking tools and flexible time slots
  • Require deposits or prepayment for high-value services to increase commitment
  • Build strong client relationships through excellent communication and service quality
  • Use professional estimates and invoices that clearly outline appointment details and policies

Reduce Cancellations and Improve Cash Flow

InvoiceOwl helps you send professional estimates and invoices with built-in cancellation policies, automated reminders, and easy payment tracking. Start building better client relationships today.

Start Your FREE Trial

Frequently Asked Questions

Clearly communicate your cancellation structure and the time frame for no-fee cancellations. If you are drafting an order cancellation policy for your business, ensure it applies to all the products you are offering. Include specific timeframes, fees, procedures, and contact methods to avoid confusion.

Ensure your cancellation clause is based on your service industry and ensure there's no room for misunderstanding. If you're drafting an appointment cancellation policy, ensure you customize it for the various services you offer. Use clear language, specific timeframes, and detailed fee structures.

A fair cancellation policy gives advance hours notice to the clients to avoid miscommunication and ensure they can reschedule their service or appointment without being charged a cancellation fee. Most businesses use 24-48 hours as the standard cancellation window with reasonable fees for late cancellations.

Your cancellation policy should convey the timeframe for a free rescheduling or cancellation and clearly state the penalty for a last-minute cancellation. Include your preferred contact methods, specific fees or percentages, and any exceptions or special circumstances where fees may be waived.

Yes, it's reasonable to vary cancellation fees based on service value and complexity. High-value services or those requiring extensive preparation may warrant higher cancellation fees, while simple appointments might have lower fees. Just ensure all fees are clearly communicated upfront.

Focus on transparency and consistency. Present your policy clearly at booking, send reminders before appointments, and be understanding of genuine emergencies. When enforcing fees, explain the policy professionally and consider offering one-time waivers for long-term clients to maintain goodwill.

InvoiceOwl Can Help Your Financial Management

InvoiceOwl is the leading estimate and invoice software for contractors that helps you centrally manage your business expenses.

With InvoiceOwl's sleek and intuitive user interface, managing estimations, invoices, purchase orders, and credit memos is a lot easier.

Get a FREE trial today, and build a strong clientele by lowering schedule and appointment cancellations.

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Written by

Jeel Patel

Founder & CEO at InvoiceOwl

Jeel Patel is the founder of InvoiceOwl, a highly-rated estimating and invoicing software designed to streamline contractor businesses' invoicing and estimating workflows. He holds a degree in Business Administration and Management from the University of Toronto, where he developed strong analytical capabilities and business acumen.

More about Jeel

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